There are amazing brands in jewelry like Tiffany, Cartier but the product itself isn’t generally branded - there is no logo on a diamond. The other big difference for me was the branding and lack of branding at the same time in jewelry. “The global supply chain is quite different from other industries for sure.

My mom and dad loved jewelry and loved gifting jewelry to my mom so I grew up with jewelry boxes around the house and my wife is an artist and loves creative things and jewelry as well,” he said of the leap into a new category. I have never worked in jewelry, but I’ve been a longtime jewelry consumer - a power consumer, if you will.

It’s hard to imagine a year when I have learned more or experienced more change. “It’s been a lot with a new industry and then throwing the pandemic on top of it. Kell himself had prior experience in the world of e-commerce, but not within the jewelry sector. Jason Moss has joined as chief operating officer from Amazon Web Services, where he was a director Ben Abitol is the new senior vice president of supply chain, having joined from Timex, where he ran the company’s supply chain Dominique Bourgault is the new chief financial officer, joining from Expedia, where he was the CFO of retail business units, and Anita Natarajan is Blue Nile’s new SVP of international business, joining from Uber, where she was general manager of global airports. To pull it all off, Kell has brought on board a new group of C-suite executives. Scaling at this rate will entail a considerable doubling-down on product design a redesign of the company’s site a revision of its branding and marketing plans a considerable roll out of new physical retail spaces a strategic expansion in global markets, and keeping up with important social movements like sustainability and transparency. In order to further accelerate growth, Kell has plotted a holistic twofold overhaul of Blue Nile’s operations, with the aim of drawing in new shoppers while retaining its core clientele.

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